Marketing for Medical Practices and Clinics
Credibility-first marketing for doctors, specialist clinics, psychology and assessment practices and medical clubs in Toronto and the GTA: compliant messaging, websites with booking, Google Business Profiles and AI search.
Selected work
Websites we built for practices
These are the live homepages of practice websites we designed and built. Open any of them to see the real site.
Dr Jerry Leung Medical Club
Private medical club in Markham
- Website
- Social Media Marketing
- KOL / Influencer Marketing
Positive Minds
Psychotherapy practice in Markham
- Website
Claye (Dr Walter Liao)
Eye care, optical and surgery clinic in North York
- Website
Credibility first, then growth
Patients choose a doctor, a specialist or a psychologist on trust. Before they call, they look at your website, your Google profile and, more and more, what ChatGPT or Google's AI says about you. BB Media builds that first impression for practices across Toronto and the GTA, and keeps the messaging within the rules that apply to regulated health professionals.
Who this is for
- Family doctors and specialist clinics.
- Psychology, therapy and assessment practices.
- Medical clubs and premium health clinics.
- Clinic groups with more than one location.
What we usually find
- A website that does not book. Services are hard to find, there is no online booking, and the site is slow on a phone.
- Profiles patients cannot rely on. Wrong hours or categories on Google Business Profile, old photos and unanswered questions.
- Missing from AI answers. A patient asks ChatGPT for a clinic nearby and the practice is not named.
- Messaging that creates risk. Patient stories, outcome claims and testimonials that professional advertising rules do not allow.
How we work, in 4 steps
- Brand and message. A credible brand and plain language copy about your services, your team's credentials and how to book, written without patient claims or testimonials.
- Website with booking. A fast website with clear service pages and online booking, set up through Bookla, our exclusive booking system partner.
- Google Business Profile and AI search. Correct categories, hours and services for every location, plus structured FAQ and service data so Google and AI assistants can find and cite the practice.
- Chinese-speaking patients, as an option. Native Chinese content on WeChat and RedNote (Xiaohongshu) for practices that serve Chinese-speaking families, held to the same professional standard.
Built for the phone first
Most patients look for a clinic on their phone. Here are the same three sites on a phone screen, with services, the phone number and the booking button right in view.
Dr Jerry Leung Medical Club
Positive Minds
Claye (Dr Walter Liao)
How we keep it compliant
- No patient testimonials, before and after claims or promised outcomes.
- Facts only: services, credentials, location, hours and how to book.
- Your practice approves every piece before it goes live.
- We measure AI search on our own site first: 86 ChatGPT referred visits and 8 AI search enquiries in the last 90 days.
Practices we work with
Positive Minds · Dr Jerry Leung Medical Club · Claye (Dr Walter Liao) · Atrium Urology
Related: Website design · Booking system · Google Business Profile optimization · AI SEO and GEO
See how patients find your practice today
We review your website, Google Business Profile and AI answers to the questions patients actually ask, then send you a plan.
Frequently Asked Questions
Do you work with regulated health professionals?
Yes. We work with doctors, specialist clinics, psychology and assessment practices and medical clubs. Our copy avoids patient testimonials and outcome claims, and your practice approves every piece before it is published, so the marketing stays within the advertising rules of your profession.
Which practices does BB Media work with?
Practices we work with include Positive Minds, Dr Jerry Leung Medical Club, Claye (Dr Walter Liao) and Atrium Urology.
Can you build a website with online booking for our clinic?
Yes. We design and host practice websites with clear service pages and online booking, set up through Bookla, our exclusive booking system partner.
How do patients find a practice through AI search?
More patients now ask ChatGPT, Gemini or Google's AI for a clinic near them. AI answers lean on clear, consistent facts: your Google Business Profile, service pages that answer real questions, and structured data. We set those up for every location so the practice can be named in the answer.
Can you help us reach Chinese-speaking patients?
Yes, as an option. For practices that serve Chinese-speaking families, we write native Chinese content for WeChat and RedNote (Xiaohongshu) and hold it to the same professional standard as the English copy.