Aaron Lim

Aaron Lim was born in Penang, Malaysia, in 1992. He spent 12 years in marketing and sales before Toronto, starting in insurance sales at Allianz, then founding and scaling Goody25 (Goody Technologies), one of Malaysia's largest Chinese-language lifestyle media platforms, into a 40-person team with operations across Malaysia, Australia, Hong Kong, and Singapore. Goody25 was acquired by a publicly listed company (iMedia) in 2020; Aaron stayed on as Managing Director until 2022.

Aaron relocated to Toronto in 2022, working in marketing roles at TAC Sports and Paragon Badminton, before founding BB Media in 2023. Fluent in English and Chinese, with working French and Spanish, Aaron built BB Media to bridge mainstream Western markets and the Asian-Canadian business community, the same audience he grew up serving at Goody25.

Today BB Media is a full-stack marketing agency serving 100+ Toronto-area businesses: spas, restaurants, beauty brands, and lounges. Case studies include helping Yue Spa rank #1 for “Best Head Spa Markham” and grow membership sign-ups 60%+, and launching Dr. Jerry Leung Medical Club, the GTA's first private medical club, from the ground up.

Aaron's philosophy: build everything in-house. BB Media produces its own photography, films its own KOL content, designs its own brand identities, runs its own booking platform (Bookla), and built its own internal AI operations platform (BB OS), so the work on a client's table came from the team that actually knows their brand. He also holds a 40% stake in 6 Cloud, a dessert brand, giving him hands-on operator experience alongside the agency work.