Founder and CEO, BB Media
Aaron Lim
Aaron Lim is the founder and CEO of BB Media (BrandBoosty Inc.), a full stack growth partner for local businesses across the Toronto area. Before that he founded Goody25, grew it into one of Malaysia's top Chinese language media sites, and saw it acquired by a listed media group in 2020.
Before I introduce my company, I always introduce myself.
Career
From Goody25 to BB Media
Eleven years of building, from Malaysia to Markham.
- 20152015
Malaysia
Goody25 goes live
In June, Aaron and his close friend Alex Ooi Kean Lim launch Goody25, a Chinese language lifestyle and news site.[3] Aaron runs it as Managing Director, and within a year the team is 12 people.
- 200+ young contributing editors across Malaysia, Taiwan, Singapore and Hong Kong keep it fresh.[6]
The early Goody25 team - 20162016
Malaysia
First investor, first marketplace
Goody25 takes on its first angel investment and launches Gobiz25, a marketplace that matches businesses with influencers.
- 20172017
Malaysia
A crowdfunding round and a board seat
Goody25 raises an equity crowdfunding round. Aaron also becomes a seed investor and board member at Big Domain Sdn Bhd, serving from 2017 to 2020.
- Big Domain is a Malaysian domain registration and web hosting company that has since grown into AI search and RedNote marketing.[9] bigdomain.my
- In December he gives his TEDx talk at TEDxUMSKAL. Watch it below
Presenting Gobiz at a Crowdo event, 2017 - 20182018
Malaysia · China
A bigger team, a bigger stage
The Goody Technologies team keeps growing, and Aaron takes the company to China, pitching it at the 2018 Belt and Road Innovation Conference in Xiamen.
The Goody Technologies team, 2018 - 20202020
Malaysia · Australia · Hong Kong · Singapore · China
Acquired by a listed media group
With a team of 40+ across five markets and work for brands such as L'Oréal, McDonald's, Nike and Apple behind it, Goody25 is acquired by iMedia Asia, part of the Bursa Malaysia listed REV Asia Berhad, now Catcha Digital Berhad.[1,2,4] The deal is announced on 28 September and completed on 9 November.
“Consistently placing in the Top 20 websites visited by Malaysians and the top Chinese language site based on Amazon's Alexa rankings.”
Marketech APAC, 2020[3] 
Signing the Goody25 acquisition, October 2020 - 20222022
Toronto
Managing Director, then a new market
Aaron stays on as Managing Director of Goody25 until 2022, then moves to Toronto to build his next company.
- 20232023
Markham, Ontario
BB Media is founded
BB Media (BrandBoosty Inc.) opens in Markham with a team of three. One team runs social media, KOL and creator campaigns, content, paid ads, websites and AI search, instead of five vendors.
- BB OS, a client portal built in house, so clients follow their content and approvals in one place. Services
- Bookla, BB Media's exclusive booking system partner, so the spas, salons and clinics it markets take bookings straight from the campaign. Booking system
- 6 Cloud, a dessert brand Aaron co-founded, so running a local food business is something he does, not just something he markets. Portfolio
- Social Media Marketing
- KOL / Influencer Marketing
- AI Search & GEO
- Restaurant Marketing
- Spa & Wellness Marketing
- Xiaohongshu (Little Red Book)
Planning content with the team - 20262026
Community Votes Markham
Platinum, twice
BB Media wins Platinum in both Social Media Marketing and Digital Marketing at Community Votes Markham 2026.[7,8] See the awards
Speaking
On stage
100+ talks and sharing sessions, as keynote speaker, panel moderator and guest speaker.
TEDxUMSKAL · Labuan, Malaysia · December 2017
Mistakes Brings Success
Aaron's TEDx talk on why mistakes can be the key ingredient in success, and how that way of thinking helped him start and grow Goody25.[10]
Watch the talk on YouTube
Panelist, Exabytes Internet Marketing Summit 2017[5] 
Panel speaker, 2017 
Pitching Goody Technologies, Xiamen 2018 
Goody pitch, Quill City Mall Kuala Lumpur, 2019 
Goody Penang Sharing Session, 2019 
Panel speaker, 房東网 (58home), Canada 2024
He also spoke at the Exabytes eCommerce Conference 2016 as Goody25's founder.[6]
- 2021
Successful People in Malaysia
Britishpedia, 3rd editionFeatured in the IT, Communications and Media section, released December 2021. - 2016
Top Creative Agency Award
Goody25Won by Goody25 in its first full year in business.
Photos
Behind the work
Filming for his channels 
Leading a workshop 
Out shooting content 
DE/TECH Conference, 2018
Channels
Aaron's own channels
80K+ followers across YouTube and RedNote, in English and Chinese. Real numbers only: a channel shows a count here once it has been verified. Figures as of Sep 2026.
Aaron Lim
183 videos
Chinese. Business and self improvement for Chinese speaking founders.
Aaron 北美新媒体
244K likes & saves · 328 notes
Chinese. North American business interviews, viral content breakdowns, and Toronto business 101 for Chinese Canadian audiences.
AaronBBmedia
English. Aaron's take on marketing, running a company, and BB Media case studies.
Also on Instagram @aaronbbmedia.
Aaron Lim（林皓辰）是 BB Media（品牌之道）的创办人兼 CEO，也是马来西亚中文媒体 Goody25 的创办人。他在小红书「Aaron 北美新媒体」分享北美创业和自媒体经验。
The work
Case studies Aaron's team delivered
BB Media works with spas, restaurants, clinics, beauty brands and lounges across the Toronto area, from New Motion Health Centre to the three below.
FAQ
Frequently asked
Who is Aaron Lim?
Aaron Lim is the founder and CEO of BB Media (BrandBoosty Inc.), a full stack marketing agency in Markham, Ontario. He previously founded Goody25, a Malaysian Chinese language media site acquired in 2020 by iMedia Asia, part of REV Asia Berhad (now Catcha Digital Berhad).
What company does Aaron Lim run?
BB Media (BrandBoosty Inc., also known as BBMedia), a growth partner for local businesses covering social media, KOL campaigns, content, paid ads, websites and AI search. He also co-founded the dessert brand 6 Cloud.
What was Goody25?
A Chinese language lifestyle and news site Aaron launched in Malaysia in 2015 with Alex Ooi Kean Lim. It was acquired by iMedia Asia in 2020, and Aaron stayed on as Managing Director until 2022.
Is Aaron Lim a Toronto entrepreneur?
Yes. He moved to Toronto in 2022 and founded BB Media in Markham in 2023.
What is Aaron 北美新媒体?
Aaron Lim's Xiaohongshu (Little Red Book) channel, with North American business and marketing content for Chinese Canadian audiences. It has 44K followers.
Is Aaron Lim a public speaker?
Yes. He has given 100+ talks as a keynote speaker, panel moderator and guest speaker, including Mistakes Brings Success at TEDxUMSKAL in 2017.
How can I work with Aaron Lim?
Book a free consultation with BB Media through the Work with Aaron button on this page or the contact page.
Sources
Public reporting and records behind the numbered markers on this page.
- [1]Marketing-Interactive, 2020: iMedia acquires controlling stake in parent firm of Chinese site Goody25
- [2]Lowyat.NET, 2020: iMedia Acquires Controlling Stake In Goody25
- [3]Marketech APAC, 2020: iMedia buys stake in top Chinese lifestyle site in MY
- [4]Wikipedia: Catcha Digital (formerly REV Asia)
- [5]Exabytes Internet Marketing Summit, 2017: Speaker profile: Aaron Lim, Goody Technologies
- [6]Exabytes eCommerce Conference, 2016: Speaker profile: Aaron Lim, Goody25.com
- [7]Community Votes Markham, 2026: Social Media Marketing results
- [8]Community Votes Markham, 2026: Digital Marketing results
- [9]Big Domain: bigdomain.my
- [10]TEDx Talks on YouTube, 2018: Mistakes Brings Success | Aaron Lim | TEDxUMSKAL
Want Aaron's team on your brand?
Tell the team a little about your business and they'll take it from there.