Launching a tech-forward dining concept (Robot Waiters) without it feeling like a short-lived gimmick. We needed to prove the food quality matched the futuristic novelty.
The Solution
The 'Future of Feast' campaign. We balanced content between the entertaining robot service and the mouth-watering, hands-on seafood boil experience. We used high-energy video edits to showcase the fun, communal atmosphere.
The Results
4.7 Star Rating on Google. Featured in Narcity and BlogTO as 'Toronto's Coolest Dining Experience'. Weekend reservations fully booked 3 weeks in advance.